Business & Actuarial Studies
Marketing
Marketing is the art and science of promoting products, building brands, and connecting with consumers. You will learn consumer behavior, market research, digital marketing, search engine optimization (SEO), social media strategy, and brand management.
Program objectives
- 01Understand consumer psychology, target markets, and buying habits.
- 02Learn to design multi-channel advertising and brand promotion campaigns.
- 03Master digital marketing, social media algorithms, and content marketing.
- 04Apply market research and analytics to measure marketing performance.
Why choose this program
Creative and dynamic career
Blends creative design, storytelling, and strategic business analysis.
High demand in digital era
Companies need experts to manage online ads, social media, and brand reputation.
Direct impact on company growth
Marketing directly drives sales, customer acquisition, and business revenues.
Skills you'll build
- Digital ad management (Meta/Google Ads)
- Search Engine Optimization (SEO)
- Content creation and copywriting
- Market research analysis
- Creativity
- Persuasive communication
- Adaptability
Tools & software
- Google Analytics
- Meta Ads Manager
- Canva / Photoshop basics
- Mailchimp / Email tools
Challenges to expect
Academic
- Balancing creative campaign design with statistical market research and ROI tracking.
Technical
- Keeping pace with rapid changes in social media algorithms and online advertising tools.
Financial
- Budgeting real ad spend for student practical digital marketing projects.
Personal
- Handling tight deadline pressures during product launches and campaign rollouts.
Tips from the field
- Build a portfolio of real digital ad campaigns, blog posts, or social pages while still in school.
- Get free certifications from Google Analytics and HubSpot early.
- Practice clear, concise persuasive writing for online audiences.
Career paths
- Marketing Executive
- Digital Marketing Specialist
- Brand Manager
- Social Media Strategist
- Market Research Analyst
Where you can study this
| Name | Latest cutoff | Tuition (annual) |
|---|---|---|
| Kwame Nkrumah University of Science and TechnologyBSc | 9(2024) | — |
| Academic City UniversityBBA | — | — |
| Accra Institute of TechnologyBSc, CTech, DTech | 24(2026) | GHS / USD 1,531–1,531 |
| Accra Technical UniversityHND, BTech | — | — |
| University of Cape CoastBCom, BSc | 20(2025) | — |
FAQs
Is Marketing the same as Sales?+
No. Marketing builds brand awareness, researches customer needs, and creates interest. Sales focuses on closing individual deals with customers.
Will I learn digital marketing in this degree?+
Yes. Modern business curriculums cover social media strategy, Google search ads, SEO, email campaigns, and web analytics.
Do I need graphic design skills to study Marketing?+
No, but basic visual design knowledge (using tools like Canva) is helpful for creating quick social media assets.
Can I work as a freelancer while studying Marketing?+
Yes. Many marketing students manage social media accounts or run online ad campaigns for local small businesses.
What is SEO?+
SEO stands for Search Engine Optimization—the technique of making websites show up near the top of Google search results.
What professional marketing bodies exist in Ghana?+
The Chartered Institute of Marketing, Ghana (CIMG) is the main professional body for marketers in Ghana.
Related programs
Business & Actuarial Studies
Accounting
Accounting teaches you how to track, manage, and report financial information for businesses and organizations. You will learn how to audit financial statements, calculate taxes, manage budgets, and use accounting software to keep companies financially healthy and compliant with regulations.
Business & Actuarial Studies
Accounting and Finance Analytics
Accounting and Finance Analytics merges traditional financial accounting with modern data science. Students learn how to extract financial insights from large datasets, build predictive financial models, and use business intelligence tools to guide corporate strategy.
Business & Actuarial Studies
Actuarial Science
Actuarial Science teaches you how to use maths and statistics to predict and price risk -- mainly for insurance, pensions, and investments. You'll learn to build models that estimate how much things like life insurance policies or pension funds should cost, based on real data about how likely certain events are.
Business & Actuarial Studies
Banking & Finance
Banking and Finance teaches you how money moves through the global economy, how financial institutions operate, and how to manage investments, risk, and corporate capital. You will study financial markets, corporate finance, banking regulations, and investment strategies. The program blends quantitative analysis with real-world business decision-making, preparing you to navigate complex financial environments.
Business & Actuarial Studies
Bilingual Secretaryship and Management Studies
Bilingual Secretaryship and Management Studies prepares students for high-level administrative roles in multinational and diplomatic environments. It combines advanced office management and business studies with rigorous training in a second language (typically French or English) and cross-cultural communication.
Business & Actuarial Studies
Business Administration
Business Administration gives you a broad foundation in how organizations are run -- covering accounting, marketing, finance, human resources, and management all at once. It's a good fit if you're interested in business generally but not ready to commit to one narrow specialty yet.